-Editor
Charles Jeffrey LOVERBOY, the brainchild of Central Saint Martins MA graduate Charles Jeffrey, is one of London's most-talked about new brands. Jeffrey envisages it as more than a fashion label - it's also a club night, a movement even.
The Woolmark Company teams up with SHOWstudio for the first time to help provide Jeffrey with fabric expertise and special access to some of the UK’s best mills. In the weeks leading up to to the broadcast, Jeffrey visited the Laxtons Specialist Yarns and Bower Roebuck mills in Yorkshire; the former focuses on yarn spinning for knitting and weaving, while the latter deals with making and weaving the fabrics themselves. The Woolmark Company regularly collaborates with and supports young design talent, often by connecting them directly with mills, as part of their goal to be a significant contributor to a vibrant, stable and profitable wool industry, providing the world with the best natural fibre. They have focused specifically on revealing the benefits of Merino wool to Jeffrey, who will use this fibre during the broadcast.
Credits:
Direction: Nick Knight
Fashion: Charles Jeffrey LOVERBOY
Performance: Sharon Le Grand
Hair: John Vial
Film Edit: Raquel Couceiro
Film Camera: Markn Ogue, Britt Lloyd, Chris Ower, George Eyres, Claudia Legge and Raquel Coueiro
Executive Production: Charlotte Knight
Production: Riana Casson
Hair Assistance: Chorong Park
Production Assistance: Clio Cooper