Following the success of the Spring 2019 Burberry campaign, Riccardo Tisci called upon Nick Knight to capture Burberry's first monogram collection - The Thomas Burberry Monogram collection. Tisci commissioned a unique team of British creatives, including Peter Saville and Katy England, to bring the Thomas Burberry Monogram to life.
Throughout the fashion film - filmed by Britt Lloyd and edited by Raquel Couceiro - model Gigi Hadid transforms into several characters - 'the boy', 'the gentleman', 'the girl' and 'the lady' - the four distinct characters celebrated by the fashion house.
‘When I first started at Burberry, I spent a lot of time in the archives researching the rich history of the house. I quickly became very interested in Thomas Burberry and who he was, not only as an inventor and innovator but also who he was as a man, a husband and a father. When I saw an image of his initials, the design felt so special and actually very modern, so I quickly developed it into a new code for the house. It’s a symbol that not only embraces Burberry’s heritage but also feels very contemporary.'
'What I wanted to do with the collection was to celebrate the breadth of who we speak to as a brand. Alongside some of the most talented creative icons of today and tomorrow, I am so proud of what we achieved together with this campaign.' - Riccardo Tisci